Comment analyser vos indicateurs clés ?
Analyze campaign performance
To analyze a campaign's performance, begin by navigating to the campaign you want to view:
In your HubSpot account, navigate to Marketing > Campaigns.
Click the name of the campaign you want to view or edit.
In the upper left, you can filter your campaigns:
Contact attribution: select if new contacts should be attributed to the campaign via First touch or Last touch.
Date range: click the Date range dropdown menu to filter the data to a specific time range.
The first report shows an overview of the campaign's performance, any campaign goals will appear under the respective performance metric. Each campaign metric has its own criteria, learn more about campaign metrics.
Sessions: the number of sessions associated with the campaign.
New contacts: new contacts based on the attribution model you selected associated with the campaign.
Influenced contacts: contacts that engaged with one or more assets that are associated with the campaign. For example, they may have submitted a form to a page associated with the campaign.
Closed deals: number of closed deals associated with new or influenced contacts that are associated with the campaign.
Influenced revenue (Marketing Hub Professional only): the total amount from closed won deals that are or have been associated to contacts who have been influenced by the campaign.